My favorite Twenty-4 is the grey dial one! What a nice timepiece!
I definitely agree with your wife. Very generic. Nothing special. And I had the same expression as your spouse, I thought I was being pranked. First it was Bansky, now some news outlet was showing watches some generic watches with a Patek Philippe print on the dial. I thought it was fake. I was even thinking the news outlet I first saw the new Patek Philippe with was propagating fake news!
Ultimately, the decision lies within the purchaser. Frankly, with the women I've met, including your spouse, more and more women are just simply opting for the men's watch. I've seen more women with the 5297G than men. And I've seen more women with the 5140R than I've seen men with the 5140J! Frankly, I see women buying men's watches as much as they're buying women's watches; women have been wearing men's Rolex watches for 20 something years already.
They may sell like "hotcakes" or they may sell slowly like Maserati and the Ferrari California. But frankly, I don't really care. Even if I saw one in the wild, it's just not a high quality design. Plain designs aren't necessarily excluded from being high quality designs; look at Eames lounge chairs, Bauhaus designs, and Brutalist architecture; they can be high quality and meaningful designs. This latest watch is plain, but unfortunately not a high quality design.